Our Story
Established by Michael P. Murphy in 1984 through a management buy-out of the Agricultural Division of Suttons Ltd., the company has continued to grow organically and through acquisition (Power Seeds and Hardware in 2007).
Today the company is run by a group of professional business managers, each responsible for the further development of key business areas to ensure that Goldcrop remains at the forefront of all developments in the individual markets served.
Every year Goldcrop makes significant investments in seed and product trials which underpins our ongoing customer commitment to providing our customers with the most up to date seed genetics and input technologies available in each of the markets we serve
Goldcrop is an ISO 9000 accredited company and participates in the Department of Agriculture’s seed certification scheme. Goldcrop is also an active member of various national and international trade and lobby associations in the markets it serves.
Current Openings
Marketing Co-Ordinator – Content & Campaigns
Carrigtwohill, Co. Cork | Permanent, full-time | €35,000 to €40,000 DOE plus expenses
Help tell the stories shaping Irish agriculture
Goldcrop is looking for a hands-on Marketing Co-Ordinator to help deliver marketing across one of Ireland’s most established agricultural businesses.
This is not a desk-only social media or administrative position.
You will work alongside our sales teams, Portfolio Managers and marketing partner, Method Marketing, to capture content in the field, deliver seasonal campaigns, grow our customer databases and support marketing activity across our complete portfolio.
The position offers considerable variety and responsibility, together with regular strategic direction and professional development from an experienced Fractional CMO.
About Goldcrop
Founded in 1984, Goldcrop supplies seed, crop protection products and related agricultural inputs to farmers, growers, merchants, professional grounds teams and other customers throughout Ireland.
Our business operates across Forage, Arable, Crop Protection, Amenity, Hardware, Young Plants and Vegetable Seeds. The position will also support activity for Croplink and selected partner brands.
Each part of the business has its own customers, products, seasonal priorities and commercial objectives. The Marketing Co-Ordinator will help turn these priorities into consistent, well-organised marketing activity.
The opportunity
Goldcrop’s marketing requirements have grown significantly.
New commercial partnerships, an expanding digital presence and increasing demand for authentic field-based content mean we now require a permanent marketing resource inside the business.
This position is suited to an early-career marketer who has developed solid practical experience and is ready to take greater ownership of their work.
You will not be expected to set Goldcrop’s marketing strategy independently. You will operate within an agreed marketing framework, with day-to-day line management from the Head of Sales and strategic and operational direction from Method Marketing in its Fractional CMO capacity.
What you will do
Content creation and field activity
- Visit farms, crop trials, customer events, trade events and other locations to capture useful and authentic content.
- Produce photography, short-form video and written content for social media, websites and email campaigns.
- Work with sales representatives and Portfolio Managers to identify customer stories, technical insights and seasonal content opportunities.
- Edit and prepare content for publication across Goldcrop’s digital channels.
- Help establish a consistent content-production schedule across the business.
Campaign delivery
- Support the planning and delivery of seasonal marketing campaigns across Goldcrop’s portfolios.
- Coordinate campaign activity with Portfolio Managers, the sales team, suppliers and Method Marketing.
- Help ensure campaigns are prepared and delivered within important agricultural and horticultural windows.
- Support partner marketing activity associated with Goldcrop’s key commercial relationships.
- Coordinate approved print, advertising, merchandise and promotional requirements.
Social media and digital marketing
- Coordinate Goldcrop’s social media activity and maintain a consistent publishing schedule.
- Create content appropriate to the different audiences served by Goldcrop.
- Support organic and paid social media campaigns.
- Monitor performance and identify content formats and topics that generate meaningful engagement.
- Help Goldcrop develop its use of short-form video and emerging digital channels.
Email and customer databases
- Build and maintain Goldcrop’s customer email databases.
- Help segment contacts by portfolio, product interest and customer type.
- Prepare and distribute approved email campaigns.
- Monitor database growth, email engagement and campaign performance.
- Maintain appropriate data quality and consent standards.
Websites and digital development
- Compile, prepare and publish approved content on Goldcrop and Croplink websites.
- Support product updates, content migration and ongoing improvements to Goldcrop’s digital presence.
- Work with Portfolio Managers and Method Marketing to keep important product and campaign information current.
- Apply basic search engine optimisation practices when publishing website content.
Events and marketing coordination
- Support Goldcrop events including open days, crop trials, product briefings, conferences and supplier visits.
- Coordinate marketing materials, event communications and approved travel or logistical requirements.
- Liaise with printers, photographers, livery providers, freelance creatives and other approved marketing suppliers.
- Support the ordering of branded materials, merchandise and promotional items.
Reporting and administration
- Compile monthly marketing activity and performance reports.
- Report monthly marketing spend by portfolio against the agreed framework.
- Maintain an organised marketing workflow and clear record of current requests, priorities and deadlines.
- Provide reasonable marketing-related administrative support.
- Highlight competing demands or capacity issues before they affect delivery.
What a typical week could include
No two weeks will be exactly the same.
One week could involve visiting a crop trial to record video with a Portfolio Manager, editing content for social media, preparing an email campaign, coordinating materials for an open day, updating product information on the website and compiling the monthly campaign report.
At busy points in the agricultural calendar, you should expect to spend meaningful time in the field capturing content and supporting seasonal activity.
Experience required
Candidates should have at least two years of practical marketing experience in an agency or in-house environment.
We will also consider candidates with less formal experience where their portfolio demonstrates an equivalent level of practical ability, ownership and commercial maturity.
This is not a graduate or internship position. The successful candidate must be able to demonstrate that they have personally created and published content, supported marketing campaigns and managed several competing workstreams to deadline.
Essential requirements
- At least two years of practical marketing experience, or a demonstrably equivalent level of ability.
- Evidence of personally creating written, photographic and video content.
- The ability to capture and edit engaging short-form video.
- Experience supporting campaigns across social media, email or websites.
- Strong written communication and attention to detail.
- Excellent organisation and the ability to manage several projects simultaneously.
- Confidence working with salespeople, technical specialists, suppliers and senior stakeholders.
- A commercial mindset and an understanding that marketing should support customer engagement, sales and business growth.
- Willingness to work in the field at farms, trials, trade events and customer locations.
- A full driving licence and access to appropriate transport.
- A genuine interest in agriculture and the ability to learn technical language quickly.
Desirable experience
- Agriculture, horticulture, food, manufacturing or another technical B2B sector.
- WordPress or another website content management system.
- Email marketing, CRM management or database segmentation.
- Meta advertising and campaign analytics.
- Canva, Adobe applications or comparable editing tools.
- Event and supplier coordination.
- Basic search engine optimisation.
- Marketing reporting and budget administration.
You do not need to be an agricultural expert
Previous agricultural experience would be valuable, but it is not essential.
We are more interested in finding someone who is curious, comfortable meeting people in the field and capable of turning technical information into clear and engaging content.
You will have access to experienced Portfolio Managers, sales representatives and technical specialists who can help you develop your knowledge.
Who this position will suit
This opportunity may suit you if:
- You enjoy being on the ground as much as being at your desk.
- You are comfortable picking up a camera or phone and creating content.
- You can bring order to multiple requests without losing sight of deadlines.
- You want broader responsibility than a narrowly defined social media position.
- You are interested in how marketing contributes to sales and commercial growth.
- You want to develop under experienced strategic marketing leadership.
- You are looking for a permanent role in which you can build long-term knowledge and make a visible contribution.
Location and working pattern
This is a permanent, full-time position based at Goldcrop’s premises in Carrigtwohill, Co. Cork.
The normal working week is Monday to Friday. Regular travel to farms, trials, customer locations, supplier activities and industry events will form an important part of the position.
Approved business travel and related expenses will be reimbursed in accordance with Goldcrop’s expense procedures.
Salary
€35,000–€40,000 per year, depending on experience, plus reimbursement of approved business expenses.
How to apply
Complete the form below and attach your CV. We would also love to see examples of your work, so add a portfolio or links to anything you are proud of. All applications are made through this form.